The sneakers are part of Cole Haan’s Zerøgrand athletic shoe collection that launched in 2014, marrying both style and function. Here’s what to know about how the newest shoes adhere to Cole Haan’s sustainable goals, and whether they’re worth the $130 price tag. For context, that’s just shy of the aviation industry’s contribution of 2.1% of all global carbon emissions. That’s not a bad idea given that the manufacturing and raw material extraction components of the footwear industry are said to contribute to 1.4% of the world’s greenhouse gas emissions, according to a study from sustainability consulting group Quantis.
The sneaker release comes on the heels of the brand’s announcement that it will commit to using at least 25% recycled or naturally derived materials by weight in all products labeled “sustainable.” What that looks like on the Generation Zerøgrand II is a patent-pending outsole made of natural dandelion rubber - called FlowerFoam by the brand - which claims to absorb impact on the joints during daily use.
The latest in the lineup: the Generation Zerøgrand II, billed as Cole Haan’s first-ever sustainable shoe. While Cole Haan is best celebrated for its modern-meets-timeless business casual attire, it continuously sneaks in everyday casual gear into its, well, sneaker roster. Your CNN account Log in to your CNN account
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